Individual donors are the backbone of giving in the USA. And yet it has never been more difficult, and more important, for nonprofits to demonstrate both the efficacy of their program outcomes and authenticity of their mission when soliciting donations online. In this context, we are excited to announce that the world’s first AI powered impact storytelling app - b.world - is now integrated with a leading online donation platform – Fundraise Up – that leverages AI and behavioral science to optimize donor conversion and retention.
As threshold.world Partner Engagement lead Paul Gallagher shared: “For the past five years we have been partnering with nonprofits to help them leverage technology to connect dollars to outcomes. By integrating b.world and Fundraise Up we are closing the loop for program and fundraising teams so they can easily author stories that drive fundraising, and increase fundraising to scale programs.”
One of the features that sets b.world apart from other impact measurement platforms is its AI-powered Story builder which allows users to ask AI to turn their qualitative and quantitative impact data into inspiring, authentic, digital stories that include data and charts, videos, maps and more.
To amplify the power of b.world stories, we integrated with Fundraise Up Elements, so that readers can click to donate when they’re moved by an impact story online. b.world Stories already helps organizations effectively showcase the outcomes they are achieving with the funds invested, and the new integration with Fundraise Up Elements will, in turn, help to drive additional donations.
Used by the likes of globally recognized organizations like UNICEF and Salvation Army, as well as more local organizations like the Greater Vancouver Food Bank, Fundraise Up has a proven track record of increasing conversion from website visitor to organization donor, and provides nonprofits with data and insights to improve their fundraising strategy and performance. They are particularly eager about our partnership as Salvatore Saprieto, Fundraise Up’s Chief Community Officer explains, "giving happens in a moment of emotion. It's typically an impulse action. And if that process is riddled with friction or an otherwise poor experience, we as humans easily give up. The b.world solution by threshold.world paired with Fundraise Up marries these two things together beautifully: emotion and frictionless giving. By telling a story, donors are engaged and moved to give. By pairing this with a giving experience that allows them to express themselves through generosity, relationships are strengthened between the nonprofit and the donor."
We’ve known for a long time that emotional, authentic storytelling—combining narrative, visuals, and evidence- is the most powerful, and most memorable way to share impact and drive supporters to action. Adding robust, smart fundraising technology, to stories, is an effective way to inspire people to donate—in the moment— to the causes that move them. As b.world’s engineer Jack Crawford explains, “I was thrilled that we could integrate Fundraise Up with storytelling on b.world. It takes just a few clicks to connect your Fundraise Up account, and adding Fundraising Elements to any data-driven story is just as easy. It’s incredibly exciting to close the loop from fundraising to impact measurement to reporting, and I can’t wait to see what our users do with this new connection!"
By using Stories and Fundraise Up together, nonprofits can reach more donors, engage them more effectively, and raise more funds for their causes.
To learn more:
Thursday, Junes 6, 11am EDT: b.world & Fundraise Up: Driving Donations Through the Power of Stories
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threshold.world is a growth-stage software company dedicated to improving the efficiency and transparency of nonprofit impact by leveraging the world’s most innovative technology. Based in Puerto Rico with operations in the USA and a global customer base, threshold.world is recognized internationally for its commitment to challenging conventional ‘wisdom’ to create solutions of consequences that solve humanity’s most pressing issues and is a leading Microsoft partner in the design and development of the Common Data Model for Nonprofits launched in 2018. They are also a Microsoft Cloud for Nonprofit partner, Microsoft for Startups partner, Entrepreneurship for Social Impact Partner, SoftwareONE Partner, and NetHope Corporate Partner.
b.world, a product of threshold.world is a AI-powered SaaS platform helping nonprofit and social impact organizations track and measure their impact data and showcase how they are connecting dollar to outcomes though stories that move people to take positive action. B.world is chosen by organizations like Inditex, INE, The Buhl Foundation, and more impact driven organizations.
Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing how people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com.
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